Officially Licensed Personalised Armed Forces Clothing
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About Us


We are specialists in casual military embroidered clothing including T-Shirts, Fleece, Sweatshirts, Polo Shirts, Vests, Beanie Hats and of course the famous Canterbury and KooGa rugby brands.

We use only top quality garments available in a large choice of colours and sizes.

Enjoy easy and secure online ordering here at
We use the latest embroidery technology to ensure you get the highest quality, with a wide selection of different regimental badges.

Military Embroidery - How long does it take?
How long will it take for my Order to be ready? We have most of the regimental badges on file so embroidery usually takes between 3-5 working days.

Can't see the badge you require?
We can re-create your badge. For a one-off charge of only £10.00 we can replicate any badge or crest you require. Simply email us your design and within 3-5 working days we will email you back a visual reproduction of your design.


Contact us on the telephone number above or send us an email to find out more

All orders are important to us so you can be assured that they will be dealt with professionally.

Our embroidery in action

How to find us

The Military Store (trading name of Pineapple Joe's)
Rear of Unit 4B
Bessingby Industrial Estate
North Humberside
YO16 4SJ